I used this technique in two recent sales letters for my niche business…. what a way to leverage amazon.com!
He has been teaching this for a LOOONG time, how to go to amazon and get headlines and subheads, all done for you.
If you have ever sweated for hours over headlines and subheads, you know how powerful and what a time saver this is.
I routinely write dozens of headlines for marketing projects before choosing one. Sometimes I write over 100 headlines before hitting on one that is really good. Sometimes, getting into your prospects head takes hours of research.
This amazon technique does it for you! Amazing video.