Understanding a customer’s buying journey is critical to making a sale successfully. Many companies hardly take time to understand it and end up selling a product or service at the wrong time or promoting the wrong product to a potential customer.
A recent survey shows that 70% of online customers abandon their carts, albeit spending many hours browsing the store and adding products to a cart. Understanding the customer’s mind and how to match a product to their needs makes all the difference.
While predicting the customer’s journey with 100% accuracy can be challenging, Richard Hart recommends using product harmony to make sales. He has leveraged the method for years, making up to $12 million in online sales. Here’s more about Richard Hart’s strategy.
I want to be upfront before we go any further. I’ve been doing online marketing for over 20 years, and I have major concerns with the Durable Business model. Why? You have to CONTINUALLY be on the search for new customers to buy your products!
I prefer a much more AUTOPILOT business model. A business I can setup that runs without me needing to keep hustling for new clients. This video teaches a business model using google maps where you setup your OWN websites and rent them out to clients instead. If a client decides to leave, you can simply find another client and point the leads to them instead. I highly recommend this business model instead of partnering with Durable Business. My own teenagers are using this autopilot model!
Here’s a video of my daughter’s business using this:
The course my daughter used above is much better than the Durable Business program. But since you are here to learn about Durable Business, lets get back to our review of that:
Who is Richard Hart? The Mastermind Behind Durable Business
Richard Hurt is the founder of Durable Business. He established the coaching program after realizing a market gap in the market. According to him, customers demand what you offer, so you don’t need to invent a new service or product. This discovery led him to launch many products and make exponential sales. There isn’t much history about him.
What is Durable Business?
Durable Business is a coaching program that helps you make online sales. You learn how to do product harmony using Richard’s tried and proven tricks and eventually make sales. Richard recommends working with a manufacturer directly to reduce the costs of hiring go-betweens to realize high profits.
You work with the manufacturer to create an existing product, present it to the customer, and, if they like it, launch it. He provides a step-by-step guide to help you do it:
Step 1: Find a Top-notch Manufacturer
The first step is to look for a top-tier manufacturer. With so many manufacturers, you’d be spoilt for choice. Work with them to make a product they’re already selling.
Step 2: Match the Market and the Product
Next, present the product to potential customers to determine if it solves their problem. If so, you’ve successfully realized product harmony. Richard explains how he successfully launched a product using this method and made over $600k in sales in just 30 days. Since there’s no intermediary, your profit margins are incredibly high.
Step 3: Hone Your Marketing Skills
Richard mentions that a company’s marketing language can make or break a sale. He recommends honing your marketing skills to know how to talk to customers, what to say, and where to find them.
Facebook ads have been Hart’s secret to wooing customers when used in a conversational and relatable tone. He asserts that the trick is to grab the customer’s attention from the get-go.
Step 4: Create Facebook Video Ads
Although many other marketing channels like YouTube, Instagram, and TikTok are all the rage, Richard swears by Facebook ads. He provides templates to help you create attention-grabbing Facebook video ads.
Step 5: Automate the Sales Process and Scale Profits
Lastly, you learn how to automate the sales cycle. You may follow up the video ad with a call to action, and once you have 100 or more leads, create a chatbot to automate the process. You may program the chatbot to respond to customers’ common questions and deal with objections based on the information you’ve gathered over time.
In addition to learning how to create products from existing ones, Richard furnishes you with templates to help you hone your marketing skills and chatbot software. A one-on-one call would help you understand more about this business model, join his coaching program, and start making sales.
What is the Cost of Durable Business?
Richard Hart doesn’t mention the cost of his program but directs you to make a one-on-one call with him or his team. During the call, you may ask about the price and if it comes with a refund policy.
What Do Others Think About Durable Business? Customer Reviews
You’re probably wondering what other people think about the course and if it’s worth the investment. Unfortunately, I couldn’t find much information about the course or customer reviews, which is somewhat alarming for a course that promises to help you make millions or hundreds of thousands in sales.
Should You Invest in Durable Business Program? My Verdict
Richard introduces a great investment strategy for anyone looking to make a passive income. The idea of looking for an existing product means you don’t have to develop a product from scratch and working with the manufacturer directly reduces costs allowing you to realize higher margins. However, there are many hurdles to this model. Since you’re not designing your product, you’re likely to face as much competition from established companies in the market; differentiation is critical to weed out competition. Secondly, the assumption that Facebook video ads will generate potential leads is a little dated. A majority of your target audience is
likely to spend more time on trendier platforms like Instagram, TikTok, and Snapchat. Thus, leveraging such channels would be more effective. I’d have loved to find out if Richard has a website for his coaching program, the program’s cost, and if there’s a refund policy. This information is critical for anyone planning to invest.
My verdict: There are too many hurdles with this business model. Also, the lack of information about its cost and customer reviews raises eyebrows. I’d not recommend investing in this coaching course.