No matter the generation or advancements made in the world, advertising is always influential in putting products and services in front of the relevant audience. Although there has been a bit of shift in advertising making social media more efficient compared the televisions, newspapers, and radio, some processes have remained the same. One such process is media buying—that is, the purchasing of ads on various mediums.
However, social media buying has been plagued with a higher demand and less skilled professionals. If you love marketing and the idea of gaining an in-demand skill sounds great to you, this article might be exactly what you are looking for.
But before reading what I have to say about Media Buyer Academy, I need to say that I don’t recommend starting an agency like this. Why? Because clients come and go, and you will have to be on a continual hustle to find more clients. This video teaches a business model using google maps where you setup your OWN websites and rent them out to clients instead. If a client decides to leave, you can simply find another client and point the leads to them instead. I highly recommend this business model instead of the Media Buyer course.
Here’s a video of my daughter’s business using this :
Click Here to Get The Course My Daughter Used.
The program my daughter used above is much better than Media Buyer Academy. But since you are here to learn about Media Buyer Academy, lets get back to our review of that:
Media Buyer Academy claims to help people gain media buying certifications that will help them make between $90,000 and $150,000 per year. Will joining their academy really help you reach this level? Read on to find out.
What is Media Buyer Academy?
It is an academy that trains and certifies people as media buyers. The company places these certified media buyers in partnering companies that are looking for skilled professionals. One of the creators, Adam said that it can be difficult for companies to find trained media buyers since there is no known certification or degree for the skill.
Thus, employers do not know where to look when they are trying to find a trained media buyer. In some cases, these companies employ non-skilled people and spend months training them to provide the services they need. This is where the Academy comes in; they will provide trained personnel so that you don’t spend time finding one or training them.
Who are the Creators of Media Buyer Academy?
The company was created by Adam Kalish and Rohit Das. Adam worked with several e-commerce brands for five years. Rohit on the other hand worked as a Research Assistant, a media buyer, then co-managed his own marketing agency before joining forces with Adam to found Media Buyer Bridge in 2022.
They started the company to bridge the gap between Media Buyer professionals and companies who rely on social media agencies for advertising. Rohit who ran his own agency earlier felt the frustrations of business owners who were not getting their desired results from agencies because the agencies could not dedicate enough time for these companies. He set off with his friend to change the dynamics.
How Does Media Buyer Academy Work?
You can get started by scheduling a call with the Media Buyer Academy. A team member will meet with you and tell you more details about the program. They will also answer all your questions. When you sign up for the program, you will get training for expert media buyers who are up to date on media buying techniques and skills. The training focuses on helping you deal with real-world problems as opposed to a theory packed training.
You will receive training on all major paid advertising platforms including Facebook, YouTube, Instagram, Google, and TikTok. You will also have access to the team who will answer your questions when you encounter problems.
When you fulfill all the requirements of the program, the company will award you a certificate of completion. According to Media Buyer Academy, their accreditation is recognized by lots of employers and you will stand among other Media Buyers.
Media Buyer Academy already has a network of employers who hire Media Buyers regularly. These employers have been vetted to ensure that they provide great employment conditions. After your certification, you will be introduced to these employers thus, it will be easier for you to be placed.
Cost of Media Buyer Academy?
The price is kept under wraps and will only be revealed when you sign up for the call. You should expect to pay at least a four-figure fee since even the money-back guarantee is a 4-figure amount.
When you hop on the call, don’t forget to ask if there are additional costs for the training. For instance, would you need to invest in new software or pay for third-party services? Ensure that you get all this information so that you are not hit with unexpected costs.
Refund Policy
This is not exactly a refund policy but it can still technically be a guarantee. The creators of the program guarantee that you will get a media buyer role after the training. If you are unable to secure a placement, they will give you $1,000.
Should You Invest in Media Buyer Academy?
Media Buyer Academy may not have talked in-depth about what they will train you on but their placement guarantee seems like a sweet deal. Their $1000 guarantee also indicates that they have confidence in their training.
Unfortunately, they do not have any reviews online or even on their website. That makes it quite difficult to get the views of people who have tried the program.
But if the prospect of starting a media buying training with guaranteed job placement sounds appealing to you, you can go ahead and book a call with the team. Ask questions about the cost, refund policy, their process, and if there are guidelines for qualifying for their job placement. If you are satisfied with their system and can afford the cost of the program you can go ahead and invest in it.
It is also important to read more about media buying and be certain that it is a career you want to pursue before you go down that path.