The Seint Makeup Controversy

Seint is a pretty new entrant in the beauty industry, having started operations in 2013. The company has undoubtedly made a name for itself over the few years thanks to its multi-level marketing (MLM) business strategy. But it hasn’t been without controversy.

To begin with, most people who have bought Seint makeup don’t like it. They find the products incredibly difficult to apply and too pricey for the portions sold. This can be a huge loss for women buying the products through MLM because they can’t resell them.

Let me just jump in right here. I have been making money online for over 20 years, and when I see the phrase “MLM” I always do the same thing: proceed with caution!

My main concern with Seint Makeup is not their public controversies, but the same concern I have with other MLMs: you make money based on selling someone else’s product. Essentially, the harder you work, the bigger the OTHER person’s business gets. Since you only make money by selling someone else’s product, the product owners may not pay you. They may change their commission structure or even remove their products from the market. I have PERSONALLY had all these things happen. To avoid these pitfalls and learn a business model that puts you in total control, click here! You keep all the profits and you own all the products. Plus, it takes less time to set up than a Seint Makeup business. It even uses a loophole in the Google Maps system to get you automatic monthly payments.

Here’s a video of my daughter’s business using this :

Click Here to Get The Course My Daughter Used.

The course my daughter used above is much better than the Seint Makeup program. But since you are here to read more about the Seint Makeup controversies, let’s get back to that:

An unfortunately aspect to Seint Makeup’s reputation are the numerous complaints about refunds. Although the company has a 30-day refund policy and provides replacements and refunds within the said period, they tend to delay responses till the period lapses. 

Delayed responses leave the customer at a loss because they can’t use the products or get their money refunded. Also, the fact that you can only contact the company via email leaves the customer at their mercy.

Many customers cite getting delayed or no response after initiating a refund via email on the Better Business Bureau. Seint customer representatives seem to address the complaints promptly on the platform, but it’s a huge red flag for anyone who wants to try their products.

Another huge complaint about Seint makeup company involves the ingredients used to make its cosmetics. Apparently, its foundation products contain ultramarines and phenoxyethanol known for their toxicity especially when used to make everyday products like foundation and bronzers. 

Phenoxyethanol causes atrophy of the human cells, while ultramarines are heavily contaminated with metals which are also harmful to the skin. If you’re still interested in investing in the company’s products for profit, keep reading.

What is Seint Makeup Company?

Seint is an MLM company specializing in skin care products, cosmetics, and makeup accessories. It makes foundation, eyeshadows, bronzers, and highlighters, to mention a few. Cara Brook, the founder, formed the company in 2013 following her passion for beauty and cosmetics.

She had always known she loved makeup since a young age, and by the age of 20, Cara decided to be a freelance makeup artist. While working as a makeup artist, Cara realized a gap in the makeup industry- there was a need for high-quality makeup products that eased women’s beauty routine.

This prompted her to develop Maskcara Beauty, a company that would offer safe, high-quality, and affordable makeup products. Her primary goal was to provide products that streamlined, redefined, and simplified women’s beauty routine. Her products would also help women with more mature skin wear makeup better.

Cara later introduced an Artist Program to allow women to participate in the company’s MLM network, an opportunity she referred to as having your cake and eating it. Like any other MLM, buyers can only purchase the products via the website or the company’s official members.

In 2020, Cara decided to rebrand Maskcara Beauty to Seint to better reflect the company’s purpose- to preserve, recognize, and nurture beauty.

How Much Do Artists Earn from Seinta’s MLM?

A Seinta artist earns up to 40% in commissions of the sales made. They may also be entitled to a bonus for building their networks. Apart from the testimonials on the website, I couldn’t find any reviews of artists who have earned from the company’s MLM model.

Seint Controversy

In addition to the controversy surrounding its business practices, ingredients, and refund policy, its non-compete clause is somewhat restrictive. According to this clause, artists who attain the influencer level cannot work with any other MLM.

This means artists turn down other MLM companies that may present better opportunities if you’re working with Seint.

Should You Sign Up for Seint MLM? My Thoughts

While Seint is big on making women feel better using their products while helping them earn income, there are too many negatives. The products aren’t easy to use, making it difficult to sell to other users, their 30-day return policy isn’t as straightforward, and the ingredients used in some products pose a serious hazard to the users. I wouldn’t recommend Seint to anyone.


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