What is eCom Elites?
eCom Elite is an all-in-one Shopify dropshipping course created and taught by Franklin Hatchett.
This course is designed to help beginners and someone who wants to make money online creates a long-term online eCommerce business with Shopify and dropshipping.
But before you read anything else about Franklin Hatchett’s eCom Elites course, find out why I don’t recommend dropshipping or ecommerce at all. (at least for beginners). I have a free video showing a much better business model here.
Frank explains on his sale page that this is the only blueprint that you need to build a profitable eCommerce business. This program covers all aspects of the Dropshipping business such as launching your Shopify store, customizing it, finding the perfect product for dropshipping, and drive traffic from different sources to your store.
At first glance, eCom Elite seems to be different from other dropshipping courses out there just from the fact that Franklin Hatchett takes you to every aspect of the business that you need to know and covers everything from A to Z without holding anything back.
In case you do not know who Franklin Hatchett is, I will give a summary of who he is and what he does.
Who is Franklin Hatchett?
Franklin Hatchett is an online entrepreneur from New Zealand, he is very famous on Youtube where he produces content related to making money online with affiliate marketing and dropshipping.
Apart from the Franklin Hatchett DropShipping course eCom Elite, he is also the creator of Savage Affiliate that teaches newbies how to make money online with affiliate marketing and everything that they need to know to make affiliate commissions.
He has made more than 7 figures in affiliate marketing and thousands of dollars every month with his dropshipping stores. He backs up his claims with his results video on Youtube where he shares his success stories with his audience there.
Pricing of eCom Elites
You would expect this course to be expensive as it covers all aspects of dropshipping from store setup to traffic generation and sales funnel. How much does it cost? $500? $1000?
Not even close, there are two pricing options for his course which are described below.
Standard Plan Price
The standard price of eCom Elite is $197. It covers the full course content from setting your store up, product research, Google SEO traffic training, Email marketing, and chatbot training.
You will also get access to the course’s private inner circle which is private Facebook group access. Also, weekly live Q&A in case if you stumbled upon any issue with your store or any problem in your dropshipping business.
The good thing about this course is that you only need to pay once and you will have access to the course forever. There are some similar dropshipping courses out there that charge their members a monthly fee for their programs. This is a green flag on the course.
Ultimate Plan Price
For an extra $100, which creates a total of $297, you will get all of the content from the standard plan plus some extra premium bonuses as follow:
- Step by step Sales Funnel training
- Google Shopping Ads training
- Done for You 7 Figure Sales Funnels
- Top Selling 6-Figure Products ebook
- Top Selling Niches ebook
It is recommended to take the Ultimate plan if you are planning to scale your dropshipping business once you are on the 5 Figures mark every month. The premium bonuses are considered advanced training because you do not need them in the beginning phase of your dropshipping store.
eCom Elites Course Breakdown
There are 10 big modules in this entire course, there are 6 main modules on the first page of the member area just like above, these 6 modules are for the standard members while the other 4 advanced modules are included when you purchase the Ultimate plan.
Now I will break down every module and what you are going to learn from each one of them.
Module 1: Setting Up Your Shopify Store
The first module contains 17 videos that teach you everything that you need to do to build your first Shopify dropshipping store.
He starts with the concept of general or niche store, he explains furthermore that general store is good for testing wide range of items and it is low in cost too.
While niche store is good if you want to build a brand with specific niche items, this type of store converts better but it will also cost you more money to build and run it.
Franklin then gives a tutorial on setting up the technical part of your website such as the theme and design as well as the payment options. He emphasizes that you should have more than one payment processor just in case some errors occur with your first payment processor.
The step-by-step guide is really helpful, it is just like Franklin build an entire store from scratch and show it all to you.
He also covers some advanced technical training such as coupons, abandoned carts, upsell, and tax computation.
Module 2: Sourcing Products & Research
In this module, Franklin will show you how to find the right products and communicate with the suppliers. Most of the product sourcing that Franklin shows in the videos involved Aliexpress.
20 videos in this module cover important information and lessons about product research, finding the best price for your product, and product sales volume.
The important concept that Franklin shares in the videos on product research are the Sales Triangle which made up of three components:
- Sell to passionate people
- Sell something that solves a problem
- Sell what works/is selling well
There are also other platforms that Franklin use to find and research products such as Wish.com and 2 others secret platform that cannot be revealed here. This is where Franklin finds trending products to sell if they are still in trend on social media.
This is just a summary of what is inside this module because the content is quite a lot.
Module 3: Facebook Traffic
Most drop shippers use Facebook Ads as their main traffic source to generate sales from this business model and this traffic source has been proven to convert on online products.
This is why Franklin covers a wide range of components in Facebook Ads with a total of 31 videos and 6 hours of content.
This section can be overwhelming as it covers everything from data mining, highly converting Facebook Ads, and scaling strategy. It is recommended for you to take time when learning about Facebook Ads in this section as Frank said, this traffic source alone can give you all the sales that you need for your store.
Creating a successful Facebook Ads campaign is crucial if you do not want to lose money on trial and error or going alone without guidance when you are just starting. In this module, Franklin shares with you some of the things to avoid when creating your Facebook Ads and launching your ads campaign.
Anything that you can think of about Facebook Ads such as setting up a Facebook pixel, writing ad copy, optimizing product video and image can be found in this module.
Another thing to note is the lessons in this module are constantly updated by Frank and his team so that you will keep up to date with the latest Facebook marketing strategy for your dropshipping business.
Module 4: Instagram Traffic
This module is not as intense as Facebook Ads training but it covers some profitable traffic sources in Instagram that some drop shippers use.
The main training that Frank focuses on Instagram traffic is finding the right Instagram influencers for your product and store. He also shows you how to set up your Instagram account properly so that improper optimization of your Instagram account profile does not interrupt the sales funnel and your conversion rate.
Two important things that Franklin reveals regarding Instagram Influencers are whether the Instagram influencer has highly engaging followers or just bots, and the price that you should pay per shoutout based on their account size.
Also, Frank teaches you how to set up simple Instagram Ads to drive traffic to your dropshipping store. As Instagram Ads is one part of Facebook Ads, there are not many things for him to teach in this module as most of them are covered in the previous module.
Module 5: Email Marketing Blueprint
When it comes to online purchases, we know that customers do not always buy directly once they see your ads and product.
This is why email marketing is important. In this module, Franklin will shares with you how to set up an autoresponder with Getresponse and Mailchimp for your store so that your visitors will receive constant follow-up emails from you automatically.
Another thing that Franklin teaches in this section is how you can attract your visitors’ or subscribers’ attention to purchase with coupons and limited offers for your product. You might make less profit but it is better to make sales with less profit rather than not making any sales at all.
Once your email list grows bigger, it is easier for you to make sales without spending any money on ads whenever you launch a new product that might attract your current customers’ interest.
Some email marketing strategies are also taught such as how to get better open rates, email copywriting style, and how to maintain a long relationship with your email list.
Module 6: Chatbot Profits
The chatbot is not mentioned a lot in the other dropshipping courses that I have found but in eCom Elite, Chatbot has its own module in the whole course.
Franklin explains why chatbot will double or triple your sales, in case you do not know, the specific chatbot that we are talking about here is the chatbot on your website once a person visits your website from any traffic source.
Franklin further explains that you can do a lot of things with a chatbot, some of the things are sending ads through chatbot, collecting leads, answering the customer’s questions, and more.
He will guide you step by step on how to set up a chatbot on your Shopify store. Most of the training in this module is practical and easy to follow.
Module 7: Building Sales Funnels
This is the first advanced module that is only available for Ultimate plan members. Here, Frank explains to you what sales funnels are and what is their function in your dropshipping business.
Sales funnel is a flow of the process to turn visitors into customers and the aim of this module is to teach you how to sell upsells in the sales funnel to maximize profits for your store.
The platform that Frank uses to demonstrate and build a sales funnel is Clickfunnel. In Clickfunnel, Frank teaches you how to create an effective sales funnel for your dropshipping store. As it is advanced training and there is some extra cost to build a sales funnel, it is only recommended after you have made some sales from your store.
Module 8: Google Ads
This module is the second most extensive module in this course after the Facebook Ads lessons.
Franklin explains that Google Ads is one powerful traffic source as it caters to your customer’s search and preferences. Thus, there is a lot of things to be covered in this module.
He starts by explaining about Google Ads and how to set them up. Then, he shares practical lessons on Google Ads, optimizing them toward the highest efficiency and utilizing Google Pixel for retargeting ads.
Another thing that he teaches in the module is how to set up a Google Shopping account and Ads.
This is a good strategy for you to reach more audiences as Google Ads cover a lot of platforms including Youtube, all listed websites in Google that use Google Adwords for revenue, and more.
Module 9: Organic Google Traffic (SEO)
For organic Google traffic, Franklin reveals some basic setups that you can do for your store to drive organic SEO traffic.
This module is not very extensive as Franklin explains most of the traffics that drop shippers use are paid traffics. But this lesson is crucial, if you are planning to build a brand name, it will be easier for returning customers to search you on Google if you set up the basic SEO tips that Franklin provides in this module.
It rather takes a long time to get traffic from Google SEO but for long-term business strategy, this should be included as you want some web authority for your brand name and dropshipping store.
Module 10: Top Secret Videos
In this module, Franklin shares 5 secret tips that you can use to boost your dropshipping business sales.
The first one is to use warranties, this is a good way to maximize profit but you need to honor your words and agreement. If the products get broken in any way, you need to replace them for free, but the possibility for it to happen is quite slim.
The second tip is to utilize coupon codes to drive more sales for your business. Franklin shared his dropshipping story where he made an extra $30,000 in sales once he shares coupon codes to his audience and email list.
The third tip is to use a review website as leverage for your store. For a review website that receives a lot of organic traffic per month, you can establish an agreement with the website owner to publish your website address and product in their reviews for a fixed fee.
The fourth tip is to build a huge Facebook fan page and email list. This is crucial if you are going for a long game. Once you have a big fan base, you can continue providing value and promoting new products to your fanbase.
Also, Frank teaches you how to spy on your competitor’s product ads using Facebook.
Is Ecom Elites Legit?
Do I recommend eCom Elite if you want to start your first dropshipping store? The answer is yes!
But do I recommend that you, as a beginner, start a dropshipping business as your first online business? NO! If you are new to making money online, you really need a more beginner friendly business model. Also, you need a business model that pays you on autopilot without having to continually hustle to find new products to promote, deal with sales tax, refunds, shipping, etc.. Check out this video that shows you how to setup an autopilot business using google maps.
For the value that Franklin provides and the price that you pay for the Ultimate plan of eCom Elite, the difference is just mind-blowing. He could charge $1000 for the value and lessons that he provides but instead, the course is only priced at $297.
Another thing, if you are a complete beginner, this course will provide you with everything that you need to know in a dropshipping business and how to run it profitably. I have seen some dropshipping courses that only cover store setup and brief training on traffic generation. Keep in mind my warning above though! In general, dropshipping is a very difficult business to startup as a beginner, even with the best instructions.
But in Franklin’s course, he walks you through everything that you need to do on your store and website, plus, the extensive traffic lessons and strategies that he reveals are just out of this world for the price that you are paying him for. Just make sure you’re ready to be in it for the long haul, it will take a long time to success, unlike this business model which often gets results in a few months.