Sell What You Know Review

In recent times, you will see videos of people claiming that they made millions online through their coaching businesses. If you ever considered starting a coaching business, you have probably looked up the best way to start. 

For many people, Alex Smale’s Sell What You Know comes up during the research. The company guarantees that you will make back all the money you invested in the program and you will also start making $10,000 per month. These are some wild guarantees but they sound appealing.

I want to be upfront before we go any farther. Alex Smale will teach you how to setup a coaching business, but FIRST you have to have digital marketing skills to offer to businesses!

If you don’t have experience in online marketing, don’t get the Sell What You Know course. You need to know how to take a business from failing online, to online success, or Alex’s course won’t do you any good.

My other issue with the entire consulting business model is you have to CONTINUALLY be on the search for new clients. I prefer a much more autopilot business model. A business I can setup that runs without me needing to keep hustling for new clients.

Here’s the course I recommend instead. My own teenagers are using this course to setup autopilot businesses online that require very little ongoing work. There’s a Free Video On This Business Model Here.

Here’s a video of my daughter’s business using this :

Click Here to Get The Course My Daughter Used.

The course my daughter used above is much better than Sell What You Know. But since you are here to learn about Sell What You Know, lets get back to our review of that:

So, is the $10,000-per-month claim really true?  If you are one of the people who have seen anything about Sell What You Know and are wondering if you should try his program, this article is for you. 

Who is Alex Smale?

Alex Smale started as a Graphics Artist who created 2D and 3D graphics for popular brands such as Sony, BMG, and Codemasters. He did this for 10 years and then went on to become the Bar Manager and a Business Development Manager. 

He took his first shot at starting his own business when he decided to turn his photography hobby into a career. He began to focus more on photography and opened a studio at the Derrys Departmental store in Plymouth in the United Kingdom. 

His business flourished and he got more attention in the wedding industry. He won an award from the Society of Wedding and Portrait Photographers. He had to close his studio when Derrys Departmental store closed down in 2013. 

He started a series of other businesses including ImmersiCare and Photographer’s Business Academy. ImmersiCare provided virtual reality experiences for people living with dementia. The type of businesses he founded showed that he preferred to start businesses related to his passion. 

This explains why in 2020, he founded Sell What You Know. A company designed to help you start your own online business. 

What is Sell What You Know? 

What can you talk about for 30 minutes straight without planning? What if you can set up a coaching business around that? This is what Alex Smale’s program is all about. It is a mentorship program that is built on the five pillars mentioned below. 

  • Offers and prospects.
  • Networking.
  • Know how to market.
  • Sales machine.
  • Reaping success.

How Does the Program Work?

Alex’s marketing starts with a free PDF that tells you how dropshipping, freelancing, affiliate marketing, and other online business ventures are not as great compared to mentoring programs that help you to start your business. The PDF tells you that, you can start a business that is far better than all the popular online business ventures out there. 

If this sounds appealing to you, you can schedule a 45-minute call with a team member of Sell What You Know to determine if you are a good fit for the mentorship program.

There is an alternative which is a 4-day workshop. The workshop will tell you more about the Sell What You Know Program, coach you on your offer, give you a sneak peek of how much your business can make, and even tell you some of the most profitable niches you can venture into. The workshop costs £19 but it is designed to upsell you into the mentorship program. There is a money-back guarantee. 

When you join the program, you will get access to the following. 

Course materials are always available. 

You can always learn in your free time. These materials are accessible on any device in any part of the world. Thus you can work on it at your own pace. 

Large community

You get to connect with other students from all parts of the globe. You can share knowledge and ideas, and even find support when you need it. 

Group Calls

There are weekly group calls with a team of experts who can help you in areas such as offer creation, audience management, copywriting, marketing, and sales. Since it is a group call, you can also get support from other students during the call. 

Online Support

The company has a team on standby to help you with your business when you get stuck. 

What is the Cost of the Sell What You Know Mentorship Program?

The company has not been upfront with the cost of the program. According to them, you will need to invest in tools and marketing. The company will provide the tools that cost £149 per month. You will also need to set aside £300 to £400 per month for marketing. 

For the marketing, you won’t be paying upfront. The marketing will cost around £10 per day and you will be charged after you have spent a significant amount. You will also need to spend on equipment such as microphones, camera lights, and other equipment you find essential. 

These were the only costs mentioned on the website and we hope the costs end there until you start making money from the business but you will only know when you schedule that call. But the company did mention a course fee in their refund policy so we can be sure that there is more to pay. 

Refund Policy

The company has a unique refund policy but at least they offer a 100% refund if you meet their conditions. You must complete all the modules, and implement everything you have learned for six months. If after all these, you do not make all the money you invested in the program, you must share the evidence through an email with Alex and you will receive a full refund on the course fees. This policy does not cover other investments you made except the subscription payments on tools. If your refund request is approved, you will receive a refund 30 days after the request. 

Should You Invest in Sell What You Know?

Let’s first talk about Alex’s level of experience. He definitely has a lot of experience in setting up businesses related to his expertise and that’s a good thing. But I do not like the inconsistency with their guarantee declaration. 

At one point, they are guaranteeing that you will recover all your investment, and then at another point, they are saying that results may vary and depend on you. Why offer a wild guarantee when you are not sure everyone can get that result?

However, the reviews on TrustPilot are great. There are 103 reviews and only two of them are negative (see screenshot below). Some of them talked about how knowledgeable the team of experts was and how great the support was.  

Bottom line is, you should only invest if you are sure you can follow all the training so that even if it doesn’t work, you can have enough evidence to get a refund. Good luck!

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