Joshua Crisp Review – The AMZ Formula

What Is The AMZ Course? 

The AMZ Formula is a course created by Joshua Crisp to help beginners and newbies to make money online on Amazon. How is it going to help you? This course is about setting up an Amazon store through the FBA business model which stands for Fulfilled-By-Amazon. 

But before I get into my review of Joshua Crisp’s AMZ Formula Course, I need to be up front with you: I have major concerns with this business model. I have personal experience selling on Amazon, and I don’t recommend it to beginners.

Why? If you are new to making money online, you really need a more beginner friendly business model. It takes serious marketing chops to succeed on Amazon, and it is much more difficult than it once was. You you need a business model that pays you on autopilot without having to continually hustle to find new products to promote, deal with sales tax, refunds, shipping, etc.. Check out this video that shows you how to setup an autopilot business using google maps.

Here’s a video of my daughter’s business using this :

Click Here to Get The Course My Daughter Used.

The course my daughter used above is much better than AMZ Formula. But since you are here to learn about AMZ Formula, lets get back to our review of that:

Amazon FBA is one part of the eCommerce business model. The good thing about Amazon FBA is that Amazon is going to take care of most of the work for you in exchange for a small fee that they will charge you. 

Joshua Crisp claims that this course can help you make $100,000 in sales in just 12 weeks if you apply the lessons that he teaches in the course. 

Does it sound too good to be true? 

The AMZ Formula has 8 extensive modules inside it with a price tag of $997. It covers everything that you need to do when building an Amazon store that can be from creating your Amazon account to scaling your store and brand on Amazon. 

The course length is only 8 hours as compared to many Amazon FBA courses out there that can go more than 20 hours long in training which sounds less in value. However, Joshua is pretty straight to the point in his teaching method and all of the modules are pretty extensive. 

Selling on Amazon is getting competitive as more and more people decide to join this business model and more marketers are promoting this business on the internet to make money themselves. 

A good thing to mention when you purchase this course is that once you pay the initial course fee, you will unlimited access to the course content and Joshua constantly update the course with the latest information on Amazon FBA business tips and tricks so this is great as you will be up to date with the latest thing that you need to do to make this business successful for you especially if you are a beginner. 

Now, Let’s move on and see who Joshua Crisp is. 

Who Is Joshua Crisp?

Joshua Crisp is a serial entrepreneur and a successful Amazon FBA Seller. He also has a Youtube Channel with 23,000 subscribers mainly producing content around entrepreneurship lifestyle, making money online, and selling on Amazon. 

What qualifies him to teach you about Amazon FBA? Joshua has made more than 10 million dollars in sales on Amazon and most of his income comes from Amazon’s FBA business model. 

Even though he is very successful in selling on Amazon, he sure looks kinda scammy because of his ads, Youtube videos, and social media mainly showing off his fancy lifestyle, big house, and luxury cars. 

These old-school make money online guru tricks are very common from the Tai Lopez era until today. People are more interested in making money online and these gurus courses when they see luxury cars, big houses, life with freedom. This is the result of the works that they will be doing. 

In reality, they need to do a lot of hard work to achieve what these gurus achieved. However, flashing fancy cars and proposing this course as the solution make this a get-rich-quick solution for most people out there. 

Apparently this marketing tactic works, that’s why these gurus keep doing it and keep flashing their cars and lifestyle. 

Now that we have a rough view of this course and who Joshua Crisp is, let’s deep dive into what is inside the course content. I will explain the lessons that he shares in every module to give you the main idea of what you will get once you purchase this course. 

AMZ Formula Content

Module 1: Introduction To The Proven Formula & Amazon FBA

In the first module, Joshua will take you on what The AMZ formula is about and how you should apply the training that he teaches in the entire course on your Amazon FBA business. 

For this module, there are 4 sections that you need to know from the introduction on what Amazon FBA is to get familiar with the terminology and acronyms that exist when operating this business model. 

Joshua also talks about the mechanics and the mentality that you need to be successful with the Amazon FBA business. You might feel that this mindset section is not necessary and you should skip it. 

But believe it or not, mindset plays an important role especially as an online entrepreneur because you will deal with a lot of distractions and challenges coming your way. On top of that, this industry is getting more competitive each day so you better prepare yourself for what’s coming ahead. 

Last but not least, Joshua shares some tips on how to approach this business, organize the business efficiently and manage everything inside your business. 

Module 2: Creating Your Account & Getting Started 

In module number 2, Joshua will explain briefly to you how to start this business with little to no money and where to get some extra money if you are limited on your budget. He will teach you some tricks on how to finance your online business. 

Once you are clear on that part, he takes you through the process of creating your Amazon Seller account. From then, he encourages you to get familiar with your dashboard and the navigation that you need to know. Well, you need to know what you are doing right? That is one of the components to make this business a success. 

Then, he explains to you the difference between the general store and branded store as well as the benefits and negatives for each store type. Once you have decided which kind of store that you are going to operate, he takes you to a deeper part of the marketplace. 

You will get insight into what categories are there in the Amazon Seller marketplace. Specifically, He explains what Gated and Ungated categories mean. You will also learn how to get ungated which means you will get access to selling products in restricted categories in the marketplace. 

There are some types of products that you will not be able to sell unless you are approved by Amazon. With his guidance, you can unlock the category and be on your way to selling more items on Amazon. 

Finally, Joshua talks about Amazon fees. He teaches you how to calculate your profit and the things that you need to do to make sure your product is profitable. Other than that, he also shares some tricks to minimize the fees and eventually maximising your profit. 

Module 3: Product Research And Product Verification/Validation

Module 3 is all about product research and verification. It is a very extensive module and covers a wide range of strategies. Most of your product research will be done with a tool called JungleScout. 

Researching products is one of the most important things in this business, and to be successful in the long run, you need to pick a high-quality product that can make you profit and eliminate the bad ones. 

Joshua also explains a strategy to find products with low competition as if you have too many competitors selling the same product, then the likelihood for your product to be sold will decrease significantly. 

He also shares a product research strategy that you can use without using JungleScout. Joshua claims that some of the tactics that he teaches in this module haven’t still been used by most competitors out there. 

These are some of the strategies that he shares in this module : 

  • Reverse Engineering Method 
  • Oversize Overweight Product Research Strategy 
  • ABC Strategy & Prefix Descriptors List 
  • 999 Cart Method 
  • Micro Launch Strategy 

Module 4: Finding A Supplier And Shipping 

Once you found the product, it’s time to find the right supplier for it. He emphasizes the importance of picking a high-quality supplier as well because if your product sells well, you would probably order the product from the same supplier again, thus good communication and trust between each party are needed. 

In this module, He teaches you how to find a supplier, contact the supplier, negotiating tactics, and some ways to source directly and cut out the middleman for the product. You will also receive training on how to find overseas suppliers. 

Then, he explains the shipping part of the business process. With overseas shipping, he suggests you find a good shipping company for your product. He also outlines some precautionary steps that you need to take to not being screwed up during the process. 

Module 5: Creating A Listing & How To Get Positive Reviews 

This module is all about creating your listing, acquiring positive reviews so you will get that snowball effect on your product sales, and dealing with negative reviews that can potentially hurt your business in the long run. 

Joshua explains that once you know how to create a list that ranks well organically on Amazon, then you will see your sales and revenue increase significantly. 

He will take you to the psychology marketing and designing side of this business, you will learn how to optimize title, image, description, and some tips to get people to leave positive reviews on your product. 

Other than that, he recommends using freelancers and things that can be done for you cheaply just to minimize the time spent on listing as well as buying your first few reviews directly from Amazon. 

Module 6: Keyword Research, PPC, And Advertising  

Once you get your product listed, now is the time to find some traffic to drive people and hungry customers to your Amazon store. 

In this module, Joshua shares free traffic and paid traffic ways to generate traffic for your business. You will learn how to do proper keyword research for both types of traffic. 

Firstly, he takes you through some tips and tricks that you can do to get the best keyword list on Amazon. It is all about getting the keywords that people are already searching for. Once you got your keyword list, he shares the lesson on how to optimize the keywords on your product page to drive organic traffic within the Amazon marketplace. 

After that, he moves to the paid traffic side and shows you how to do Amazon’s paid-per-click advertising. It is a 40 minutes long training just for the PPC ads so he covers a lot of things in this section. 

Then, he shares with you some secret tips and tricks that he does to trick the algorithm and spike his sales and revenue. This module is important because you will be spending money on advertising, so if you do this part wrong, you might end up losing your money for nothing. 

Module 7: Maintaining Your Rank & Growing Your Brand 

The next thing to do when your business is running efficiently is to keep the organic ranking at its place or rank better, and growing your brand for the long term, and scaling it for more revenue. 

He teaches you how to remove and deter hijackers, this is important as you need to protect your brand and products. He also talks about patents, protecting your sales and information as well as how to figure out how many units of products your competitors are selling. 

Then, he talks about automation and delegation. Here he shares with you how to hire virtual assistants and freelancers to do all the work for you, this way you will have more time to do other complex stuff and grow your brand. 

Module 8: Bonuses And Advanced Tactics 

There are a couple of bonuses and advanced tactics to explode your business that Joshua provides you with. 

The first bonus is an email marketing lesson. This is important because once you have an email list of your customers, you can continue promoting products in the same niche to your list. This way you can create more revenues while acquiring new customers at the same time. 

The second bonus is a social media marketing lesson. He teaches you how to do social media marketing ads such as Facebook and Instagram as well as PPC ads outside of the Amazon platform. This is important to build an audience for your brand and increase your brand recognition. 

The third bonus is using QR codes for your business advantage, he teaches you how to set it up for your products to make everything easier for your customers. 

Here are some extras that you will receive with the course: 

  • Resources and templates for your business 
  • Private Facebook group where you can communicate with other members inside the course
  • AMZ Formula chatroom 
  • Access to the AMZ Formula affiliate program where you can promote Joshua’s course for affiliate commission
  • Training on how to scale your Amazon FBA business. 

Pros and Cons 


Cheap – I know what you are thinking, $997 is cheap? It is quite expensive for an online course but when we compare it with other Amazon FBA courses out there that can go up to $2500 per course, AMZ Formula is relatively cheap. 

High-Quality Training – Even with only 8 hours of video training, they are very extensive and packed full of information. Joshua himself guides you to do everything from A to Z. 

Amazing Support & Follow-Up – For any inquiry or problem that you have, they have a dedicated team to assist you. Another thing is they do a weekly live call with students to discuss the business and more strategies that you can apply as well as a follow-up for beginners in the course. 


Costly Business Model – the only con that I see with this course is the business model itself, you would need at least $10,000 to spend on everything in this business. Most of these costs will be spent on the products and the advertising part. If you do not have a good amount of capital to invest in this business, then you are better off pursuing other online business models. 

Final Thought 

I would recommend this course if you have a decent amount of money to invest in the business and if you are just starting to build an Amazon FBA business. 

For me, Joshua outlines everything that you need to know about operating a profitable Amazon FBA business from scratch, plus, he also updates the training inside the course to make sure that it is in line with the latest trend and strategies that other Amazon Sellers use. 

With that being said, if operating a business that requires a lot of capital and communicating with suppliers and shippers is not for you, there are other business models out there that you can try that require less money and time than an Amazon FBA business.