How to Set Up a Google Maps Listing

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If you’re setting up your local listing for the first time, or even if you’ve been managing yours or multiple local listings for a while, you still may be unclear on where traffic is coming from when people visit your local listing, or where the information on your local listing is appearing on Google’s various properties. And in this video, I want to give you an idea of where your local listing is gonna show up, where Google displays that information.

This search for dentists is a search in Google’s regular web search, and this results in what I consider the classic local pack. The search has been done right on, regular old web search, but the search is such that Google has thought the searcher’s probably looking for a local business. It has local intent. And so if I scroll down here, you see a classic maps pack. There’s a nice, big map here taking up a lot of real estate on the page. You’ve got three local listings that appear. This is your local pack.

They have the name of the business. They have stars and rating information, like, the number of reviewers and the number of stars, aggregate stars from those reviews. They have address and phone number, possibly the hours that they’re open. If they have a website, there will be a link to that, and there will be a link to directions. This is your classic local pack, and this is often where you’re trying to get to, when you are optimizing your website associated with your local listing, when you’re optimizing the information in your local listing itself because so many searches happen directly on, even if the searcher is looking for a local business.

And so being able to appear in these top three has the potential to get you a lot of traffic. Now if the searcher is not really happy with these three results, or if they just want to see more options, then they may click on more places. This is Google’s local finder. And basically, it shows the top three listings that appeared in the local pack on the web search, and then below that, all the other listings that didn’t make it into the top three. So even if you’re not appearing in the top three, you still want to be optimizing to appear as high as you can in this list, in case a searcher wants to see more options or isn’t happy with the three results they see.

If they click to go to the local finder, you know, to see more options, this is what they’re gonna see. And this looks a lot like a map’s interface, but it’s not actually a map’s interface. If I click on one of these options, it highlights the business over here. It’s got a bunch of the local business information here you can see. But it’s a specific interface to itself. And if I click on this arrow to go back, it takes me right back to the web search.

This is the actual Google Maps interface. If a user goes to and does their search there this is what they’re going to see. And it’s gonna be a big map interface. It looks kinda small on my screen right now but the large map to the right, and then a list of businesses, possible businesses here. And if I click on one of these you get… This is a common Google Maps interface. So it’s a different interface from the local finder but it has all of your information there, your local information. So you may also be getting traffic from Google Maps itself.

This is a screenshot from my phone from the Google Maps app. This is another place where you could be getting a lot of traffic if you are ranking high for specific searches. And this is a search for coffee shops. And it showed me the coffee shops right near me, highly ranked coffee shops right near me. This is another place where you could be getting a lot of traffic if your listing is well optimized and showing up high for various searches. One interesting thing to mention about searches from the Google Maps app is that often Google has a much clearer idea of where the user is when they search from the Maps app. And so that’s going to affect what listings appear.

You can see this is literally exactly where I am, at my house and these are the closest coffee shops to me. So the authority of the listing itself, of the website associated with the listing, all the kinds of ranking factors that we talk about do come into account when being searched on the Google Maps app. But it’s also important to realize that because Google knows exactly where the person is, they’re also really gonna take that into account when they choose who to rank.

Another place where your local information will appear when you have set up your local listing and added all the information you can is in what I call a local knowledge panel. And that appears when someone does a search that I call a brand search. It’s a search specifically for the name of your business. And then, there will be regular web results that will appear there. But there will also be a local knowledge panel that has a little map, maybe a See outside, or maybe a photo from your business, and then all your local information here. It also has reviews from the web. And depending on your activity on social media, may have links to your social media accounts as well here.

So this is a great way also to get… If someone’s looking for your business specifically, you can take up a ton of real estate here on the right with a lot of information about your business that comes all from your local listing. The last thing I wanna talk about is that there are actually a few different types of local packs. And I’m gonna cover those as well because it’s worth understanding depending on the industry you’re in or depending on the type of search what kind of local pack might be showing up and what information is available to the searcher when that happens. This I already described as your classic local pack and I described the information that’s available there.

In a large brand search, you’re gonna see something slightly different. You can see this was a search directly for Starbucks. And the local pack that I get here contains only Starbucks businesses. And it’s what we call the ABC pack because the listings are listed A, B, and C rather than just being listed there. The other difference you’ll notice about this pack is that there is no…there are no star ratings. And there’s no information about the number of reviews that are left. So searches for large brands that are gonna show multiple businesses from that specific chain or brand are often gonna get an ABC pack.

This is what we call the snack pack. And searches for restaurants or dining related, and entertainment-related, and also hospitality-related businesses will often get a snack pack. And at first glance, it looks quite a bit like the regular pack. It has the star ratings information here. It has some address info. But what it’s lacking is any information to contact the business. Over here there’s no way to get to the website, there’s actually no directions, just a photo, and there’s no phone number.

So the way you can think about a snack pack is that it’s a little bit of information like a snack. And so, it’s not giving you information on how to contact the business or reach the website. You have to click in to see the actual listing in order to get to that information. So those are the places where your local information or your local listing is gonna be appearing on Google, and kinda the potential for traffic that you can get from those various places.

By admin

Chad Kimball is an entrepeneur and internet marketer who shapes his work around his life, rather than the other way around. He quit his job and has been working (as little as possible) from home since January of 2000.

32 replies on “How to Set Up a Google Maps Listing”


Chadd, I really don’t remember how I got on your list but I am very thankful that I did – for a couple pf reasons. First, I am very appreciative of your spirit and attitude and the way you have your family and your life (what you have shown us of it) organized. Second, this particular video, though not terribly long, was some of the BEST free c0ntent I have ever seen.

I AM disappointed in one way…

Any of us who are on other lists are well aware of the “give free content then pitch” approach that has become the norm. And after the quality of THIS content I was actually looking forward to finding out the details of your paid course. But unless I missed it, there WERE NONE! What is up with that?!? So, I would like the details on that course… please?


Good video, where is the course…? I do wear glasses maybe I did not see the link…


I’ll 2nd that, not sure how I got here either. Glad I did, but there’s no catch yet!


lawton chilessays:

Hey guys, I totally had forgotten the sheer SEO value of my Google Maps listings for our businesses. Thanks for reminding me of that.


Allen Harpsays:


Top of the line as always. Please add my name to the waiting list for both the updated software (10 Box) and this new course.
Your quality of information, and the over delivery and over performance of your software leaves competitors in the dust.
Thank yu very much!


Another excellent video Chad! 10/10

To quote Mark (because its one of the best comments I’ve seen and I agree):
“Any of us who are on other lists are well aware of the “give free content then pitch” approach that has become the norm. And after the quality of THIS content I was actually looking forward to finding out the details of your paid course. But unless I missed it, there WERE NONE! What is up with that?!? So, I would like the details on that course… please?”

Hamant Kevalsays:

Hi Chad and Seth

Great Video and thanks for the great outline.

Just wanted to ask you after your first video and this 2nd one.
Would this still be applicable even for people who dont have a physical presence liek an offline business meaning I one is only promoting affiliate products but has a website.

In know from the first video – a few people have dominated listings through different techniques for certain keywords – but is having a physical presence in that city essential ?




What a killer idea..worth the time and energy investment!.


Great info. Keep me informed od software & course. thanks

Theresa Johnsonsays:

This is awesome….where’s the course?



Peter Frysays:

Hi Chad,
I understand this will allow domination for a keyword but what I don’t get is how do I make money on it? By approaching (say) a hotel in a city somewhere or a solar panel company and doing a deal with them first?


Chad and Seth, another easy learning video! Your instructions are so clear even a non-educated internet person like me can Do this!
Bring ON the paid course!!!



Thanks again for the great info…can you give us some dates when the course will be available? And when will the free google maps keyword tool be available again?

Lastly, from an ethical standpoint, if we don’t have an actual business with an actual business address, can we still use google maps optimization? From an affiliate marketing standpoint, is this still legal and ethical? We can offer a service to someone in a city/area with a great product and it be ok to do this, right? Does Google see this as cheating the system?

I appreciate your thoughts. Thanks again for some great ideas!


I tried doing the categories on google maps, but to me, it only gives me drop down menu to select the categories and I can not type my own… am I missing something or doing something wrong or things has changed since you created this video?



Jay Rhomesays:

Great content again.

I like the way to select the “right” 10 box Maps.

I picked also to add the locality in the keywords – both in the description and some backlinks. Very nice!

Like others have mentioned both here and on the first post, is what to do if we have say affiliate websites.

And to get back to the software, we get good keywords for many different cities. I wonder if there’s a way to use that info. Otherwise, a manual search is enough so I’m sure there a reason behind it.



Thanks for the awesome information.
Can I get list all over the States?



Sorry…I forgot…Can I get list in other countries as well?


Answer: YES! ~Chad


Same question as others….how do affiliate marketers benefit? What if we don’t actually have a “business” and only do affiliate marketing? I appreciate all the great info, but I think a lot of your readers fall into this category. Look forward to finding out more.

ANSWER: Great question! There are several ways you can benefit as an affiliate and really dominate… we’ll be making more videos, don’t worry! ~Chad


Wow that’s powerful! Thanks for the clear explanation. The site showed up right away in three of the five keywords I picked. I tried your tool when you shared it, but first it yielded no results in my niche, then it wouldn’t open for me. So, I used the principles in your video, dug up and manually tried some phrases, followed Seth’s direction, and zowie. Well, I’m looking forward to the course Chad, so I can learn how to bump that 1-box dude off his perch for a keyword I want. :)


Where can I purchase the course ? I’ve been offering Google map listings to clients for a couple years but other than centralising, I don’t know of a way to bump to the top of the 10 box.
Thanks forthe software.


This is wonderful, I will be waiting for many many more training sessions in the future. Thank you HEARTarrow

Barbi Williamsonsays:

Way past awesome, Chad. How do you do this so consistently?


Thanks Chad and Seth.

I’ve been watching you guys for the past couple of years. I appreciate you clarifying the sitation with Categories and Business Descriptions. A client of mine just had Google knock of 200 of his Google Maps listings as we couldn’t figure out why. I’ll use the 10 box and like the rest .. when’s the course available! Can you pleae make sure i’m on your lanch list. Awesome!!



Chad Finally. Got Your Software to work but little confused about the locksmith video. These guys ,are they buying up local business addresses,Because google ask for your address when adding a business for local. I mean these guys are flat out lying about being a local business. What Is your comment on this becuse as a aff marketer you could just direct link to aff website. But how is google looking at this address situation if I wanted to go.

ANSWER: Yes, this will all be in the upcoming video course… there are some great, ethical ways to utilize this on a national level. Also some blackhat ways. Stay tuned! ~chad


Hey Chad and Seth!

Come on, sell me the course! I want it, I neeeeeeeed it…. please? soon? when?



Any updates??? Can’t wait!!!



Setting an account from France, is it possible ?

Good morning the 2 brothers ;o)

I’m realizing the potential power of local SEO business, it looks very powerfull ! I can’t wait…

In the same time I can’t wait to know something crucial for me.
Just a little but very important question about the video « How to Set Up a Google Maps Listing » and the confirmation pin by phone :

I live in France and still wish profit from local business in USA (and others countries than mine in long term).

– Is the call validation is an automatic vocal message, giving your personal code ?

Because I can only give a French number. Will it be a problem ?

And in the same idea, will the Local SEO course/product be about only Local SEO business located in USA or will I also learn about dominating Local SEO business in France (and other countries) ?

Thanks and hope the best for you ;o)


ANSWER: If your local listing is in france, use a french local number and you will be ok. But if you are creating a US listing, you will need a local US number. We show you how to do this for free or cheap in the course.


All I can say is WOW! It was fun to do and follow at the same time! Thank you!

Robert Leveilleesays:

Hi Chad
great video thanks

Another Google rank that would be very sought afer would be learning how to rank in Google products.
What is the most effective way to rank in Google Base Searches?



You mentioned getting back links for category keywords. How do you do so?


Hi Chad & Seth..
Guys .. i love this idea.. but .. as you say we can get listings all over the usa and the Uk, but then the video shows we need a local phone No for Google to confirm.
How does that work.. i live in Indonesia, but I want to promote my site so it will be seen all over usa, and have all us cities listed. Obviously I dont have a phone No in all those places.. how do I do this ? Surely the Locksmith guy doesn’t have 500 phone numbers??
Please help.


ANSWER: My course shows exactly how to do this.


Can you list yor business all over the US with one phonenumber?

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